Shop Window displays are a key part to representing a company and entising customers into a shop, there are big differences to how stores do this and it shows i feel how expensive/non expensive the merchandise inside is!
For example cheaper clothes shops such as newlook display big tacky discount boards and posters, entising people through money savings, whereas harvey nicoles clearly spends a fortune making big glamorous scenes which are eye catching, and made to look extravagant, such as this seasons display is a jungle theme, with huge metalic giraffe and crocodile models along with other spectacular props.
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